Research in Motion (RIM) has recently unveiled BlackBerry 10 – its first new OS offering in years. Powering the company’s new hardware models BlackBerry Z10 and BlackBerry Q10, RIM is counting on this release to help it regain phone industry market share which has been lost to Apple, Samsung, and other manufacturers. RIM does not necessarily expect to regain lost ground based on the user interface – in fact the BlackBerry Z10 is a smart phone that has adopted all of the touch-based conventions that have made iPhone and Android the new standards. Instead, RIM is trying to engineer the comeback of its flagship BlackBerry platform based on connectivity, and VoIP is one application that can prove to be a game-changer.
BlackBerry has already made a mark in the business world and despite its dropping market share, it still has a strong reputation as a business-oriented communications platform. One popular us e for the phone in the business world is as a VoIP handset. Since BlackBerry 10 is going to invite a large amount of interest based on the redesigns and to see if it can bring back the features that once put the platform on the business map, it is likely to lead to a resurgence of the device and its corresponding application as a VoIP handset.
In fact, the unveiling of BlackBerry 10 was accompanied by announcements from major communications providers that they are embracing the platform and offering VoIP applications for the platform. Ultimately, developers have shared their satisfaction with BlackBerry as a platform for VoIP development as it was “built from the ground up to deliver the best communications experience.”
VoIP is a revolution in business communications that cuts costs and offers untold possibilities for organizational and customer interface. For a telecom platform to make a comeback and succeed, its best bet is to recognize this technology’s ascendency in the business world. Contact us to learn more about how we can make VoIP part of your business solutions.